Did you know our journey began as Annindriya Perfume Lounge? In 2009, Tanja opened the boutique on Cornelis Krusemanstraat under that name—the Perfume Lounge of the company Annindriya. From day one, we stood out with our personal approach, exclusive brands, and relaxed atmosphere.

The year we opened our doors also marked the launch of what is now the world-renowned perfume house Maison Francis Kurkdjian, founded by Francis Kurkdjian himself. We were one of the first stores outside of Paris to carry the brand—making us the very first Dutch retailer to introduce the Dutch public to the perfumes created by the mastermind behind Baccarat Rouge 540.

Brands we've proudly carried with love and dedication since our opening in October 2009—alongside Maison Francis Kurkdjian—include Caron, Lorenzo Villoresi, Houbigant, Nicolaï Paris, Nasomatto, and The Different Company.

We introduced our unique service, Perfume Profilings: an exclusive fragrance journey designed to help our clients discover their perfect scents. Through in-depth, personalized guidance, we lead you to the fragrance that truly fits you. It’s a one-of-a-kind experience that often stirs deep emotions—and we’re always so happy when someone walks out the door wearing the perfume of their dreams!

Our very first Perfumer Soirée marked the beginning of a cherished tradition. Every 2–3 months, we invite perfumers and fragrance creators to meet our clients in an interactive and informal setting. Many events have followed since, and we continue to host them with great enthusiasm. Some of our earliest soirées featured Patricia de Nicolaï, Lorenzo Villoresi, Pierre Guillaume, Christophe Laudamiel, and Marc-Antoine Corticchiato.

We launched our very first webshop—a bold and innovative move at the time, offering relatively unknown (niche) perfumes online. What now feels essential was back then a pioneering step. Alongside it, we introduced our sample service, allowing customers to try each fragrance at home first, staying true to our motto: try before you buy.

We hosted our very first workshop, “Introduction to Perfume Making,” in collaboration with Spyros Drosopoulos.

After Nasomatto, Alessandro Gualtieri launched his second brand: Orto Parisi. Perfume Lounge was among the very first retailers to carry it.

We expanded our collection with the Japanese brand Parfum Satori by Satori Osawa and are still the only European retailer. After all these years, Satori has visited the boutique four times already, each visit a true honor.

Welcoming Francesca Bianchi, who launched her first three perfumes in 2016. Our very first event with Francesca was held for the launch of Under My Skin.

We shortened and simplified our name from ‘Annindriya Perfume Lounge’ to just ‘Perfume Lounge’.

We celebrated our 10th anniversary surrounded by many of our customers, perfumers, and brand owners. We unveiled two limited editions created especially for Perfume Lounge: Il Diece by Bogue Parfums and Cuir Soyeux by Francesca Bianchi. Both fragrances were a huge success, selling out completely within just a few weeks.

After receiving a handwritten letter from Marc-Antoine Barrois requesting to have his brand—at the time, featuring only B683—carried in our boutique, he soon visited us in person for an exclusive masterclass.

In a challenging year marked by COVID, we stayed creative and closely connected with our customers by launching personalized online consultations and fragrance discovery sets delivered to their homes through live online Smelling Sessions. This way, a unique and personal scent experience remained possible—even from a distance.

What a joy it was to welcome our cherished customers back in person, both in the store and at our events. During this time, we collaborated with beautiful brands like Pigmentarium, Baruti, Nicolaï, and Headspace. We also hosted a magical Italian summer event featuring Francesca Bianchi and Cristian Cavagna.

Our website underwent a complete makeover, and we’re still incredibly proud of it! We truly enjoy hearing your compliments and kind feedback every time.

A dream come true: on April 18th, Tanja launched her own perfume house, Annindriya, featuring five exclusive fragrances. These scents were created in collaboration with top perfumers like Christophe Laudamiel and Chester Gibs: our very own Perfume Lounge colleague who crafted Annindriya’s debut fragrance Walk with Me.

We celebrated our 15th anniversary with a fragrant treasure hunt through Amsterdam: the Perfume Lounge Treasure Hunt. Participants embarked on an adventure across the city, hunting for envelopes we had hidden in various locations, with chances to win fantastic prizes: from full-size perfumes to gift vouchers.

Annindriya was honored with the Dutch Beauty Award for Best Launch in the Prestige Segment for Orris Soyeux. The emerging brand also received an honorable mention at the 2025 Art & Olfaction Awards for Tipsy Tuberose. Third time’s the charm, as the brand also took home the VM Packaging Award for its outstanding brand and packaging design.

You ask, we listen: after many requests and questions, we finally launched our own loyalty program in May 2025: Lounge Loyalty. Now, loyal customers can become members and earn points with every purchase. These points can then be redeemed for lovely gifts or great discounts.