White Crush Kakigori by Obvious captures the crystalline freshness of freshly fallen snow — a fleeting, almost poetic moment inspired by the traditional Japanese dessert kakigori. Made from finely shaved ice and often served with sweet syrups, fresh fruit, or condensed milk, kakigori was once an exclusive treat. The snow was carefully collected from Mount Fuji to refresh Japan’s elite. Today, kakigori is a beloved summer dessert throughout Japan, known for its soft, powdery texture and endless variety of playful toppings.
White Crush embodies this pure whiteness of imperial snow in a light, airy composition. At its heart lies a gentle white musk, subtly enriched with notes of iris and rose, evoking a sense of icy innocence.
The iris at the core of this fragrance has a rich history. Once cultivated in the gardens of ancient Egyptian pharaohs, it is surrounded by myths and traditions. In Greek mythology, Iris was the messenger of the gods, guiding souls to the afterlife with her delicate, wing-like petals. For White Crush, a special Iris Concrete LMR is used — a blend of two iris varieties: Pallida, which brings fresh, floral brightness, and Germanica, adding warmth and soft, sweet nuances. These irises mature naturally over six years without chemicals, preserving their authentic and rich aroma.
Worn alone, White Crush Kakigori invites you on a journey toward crystalline, fresh purity. It is a radiant, elegant fragrance that feels like a refreshing breath of mountain air — pure, refined, and serene.
Discover the two sweet syrups by Obvious to make the perfect combination with White Crush Kakigori: Dulce de Leche and Plum Cream.
Aldehydes, Pink pepper, Orris, Rose, Musk, Tonka beans
ALCOHOL DENAT. (ALCOHOL), PARFUM (FRAGRANCE), AQUA (WATER), ALPHA-ISOMETHYL IONONE, COUMARIN, VANILLIN, CITRAL, ROSE FLOWER OIL/EXTRACT, PINENE, GERANIOL, CITRONELLOL, LIMONENE, BETA-CARYOPHYLLENE, TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL.
Combine White Crush with
Musk
Musk: versatile and exciting. Musky perfumes are powdery, creamy and caring, but also sensual, earthy and a little animalic. It is a favorite base note used in all kinds of products, from perfumes to skincare to candles and beyond. Back in the day, actual musk was derived from animal glands. Fortunately musk of animal origin is no longer allowed. The musky scents you smell today is entirely ethical, made up of a combination of beautiful synthetics and natural resources like plants.
Tanguy Guesnet
Tanguy Guesnet is a French perfumer and a rising star at IFF. He is known for his bold style, often working with powerful ingredients in bold compositions. For brands such as Zadig & Voltaire, he has created modern, rock ’n’ roll-inspired fragrances with an addictive edge. Guesnet enjoys overdosing distinctive notes to make a scent truly memorable – something clearly reflected in his use of plum in Plum Cream and dulce de leche in Dulce de Leche, both for the brand Obvious.