Athenaeum by Jorum Studio is a comforting eau de parfum: earthy, familiar and warm. It recalls childhood memories—lazy afternoons spent in a safe, familiar spot, lost in books, the sun warming your skin, dreamy and timeless.
The fragrance is built around a once-forgotten but deeply cherished memory. Stepping into the local athenaeum, the air is filled with the scent of old paper and ink, wrapped in a haze of golden dust. In a moment, you are carried far from the city into the countryside: summer fields, swaying meadows, damp woodlands, and the quiet joy of getting lost in the scent of hundreds of paper pages.
Created by Euan McCall, Athenaeum combines patchouli, beeswax, ink, oakwood and a distinctive note of Scottish lavender. This lavender is special—biodynamically and sustainably grown, hand-picked and distilled in Scotland. Athenaeum is the very first perfume to use fragrance materials cultivated and crafted on Scottish soil.
Part of the Selective Memory collection, Athenaeum tells the story of how shared memories change and blur over time, yet remain powerful when recalled through scent.
"Upon entering the athenaeum one is struck by the overwhelming aroma of degrading pulp and ink, shrouded in a haze of sun-kissed dust… a distant and forgotten memory from childhood, growing up in rural Scotland—reading books and newspapers under an old oak at the edge of a field, beside a bluebell wood." — Euan McCall, founder of Jorum Studio
Lavender, Beeswax, Fennel, Apple, Honey, Neroli, Hyacinth, Patchouli, Leather, Oakwood, Ink
More unique creations for you
Fougere
A traditional fougère is characterized by citrus top notes, an aromatic heart of lavender, roses or geranium that lay on a bed of oak moss and hay smelling coumarin. The name Fougère stems from the original perfume Fougère Royale, created in 1882 by the iconic perfumer Houbigant. As Houbigant said at the time, "if God had given ferns a scent, they would have smelled like Fougère Royale."
Euan McCall
Euan McCall is a Scottish perfumer from Edinburgh. He has created perfumes for cult brands (such as Neandertal) and now runs his own brand Jorum Studio with his partner Chloe Mullen. Their perfumes are contemporary and unique, and to quote McCall: "It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative - we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do." Interested to read more about Euan McCall's creative process and inspiration? You can read our full interview with Euan McCall here.