In the North of Scotland, where the wind meets the waves of the Orkney Islands, an old myth still lingers: the legend of the Selkies. Creatures who move through the sea as seals, shedding their skin on land to walk, briefly, as humans among us. In traditional folklore, that skin is often found and hidden away by the men who discover them — trapping the Selkie into staying and into marrying her captor.
BeauFort London flips the story. When the Selkie discovers her precious skin has been tanned into leather, she takes matters into her own hands: she poisons her captor, reclaims the leather made from her skin, and returns to the sea. No passive mythical figure, but a woman writing her own story.
Sirenide translates that story into scent: bold and arresting, unfolding in three layers of "skin" that reveal themselves gradually on the wearer. It opens intense and powdery, with bitter almond and anise, a whisper of licorice, and a synthetic edge reminiscent of fresh nail polish: sharp, unexpected, and immediately captivating. From a distance, the composition reads soft and floral, drifting with water lily, but come closer and you'll catch the tension underneath: a PVC-like twist and a briny minerality, as though the sea still clings to the skin. Over time, the almond softens into a sweet, lingering undertone, grounded by leather, amber, and cedarwood. Sirenide settles slowly and lingers for hours.
A formidable fragrance for those drawn to layered, complex perfumes with a story to tell and a little edge.
Orris, Hawthorn, Almond, Star anise, Lily, Lotus flower, Ambergris, Cedarwood, Woodruff, Leather
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Euan McCall
Euan McCall is a Scottish perfumer from Edinburgh. He has created perfumes for cult brands (such as Neandertal) and now runs his own brand Jorum Studio with his partner Chloe Mullen. Their perfumes are contemporary and unique, and to quote McCall: "It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative - we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do." Interested to read more about Euan McCall's creative process and inspiration? You can read our full interview with Euan McCall here.