Pyroclasm (Greek for “broken by fire”) by BeauFort London is a fragrance inspired by the immense, untamed power of nature — taking the Giant’s Causeway in Northern Ireland as its starting point. Here, thousands of basalt columns were formed through volcanic eruptions and intense heat. From this natural wonder, Pyroclasm imagines a leap across the sea to the shipyards of the River Clyde, where human hands once forged iron ships under similar pressure and fire.
This scent captures that shared elemental force: fire, strength, and transformation. Notes of rust and black pepper ignite the composition, followed by warm saffron and smoky incense. A mineral accord runs through the fragrance like a spine — cold, stony, almost industrial — evoking newly formed rock and cooled steel. The result is intense, elemental, and uncompromising.
In recognition of its bold composition, Pyroclasm received an Honorable Mention at the 2025 Art & Olfaction Awards.
Rust, Black pepper, Saffron, Grapefruit, Incense, Elemi, Mineral notes, Ambergris, Cade, Sandalwood, Vetiver, Styrax, Cistus, Cedarwood
Alcohol Denat., Parfum, Cinnamal, Citral, Coumarin, Limonene, Eugenol, Farnesol, Geraniol, alpha-iso-methylionone, Linalool.
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Euan McCall
Euan McCall is a Scottish perfumer from Edinburgh. He has created perfumes for cult brands (such as Neandertal) and now runs his own brand Jorum Studio with his partner Chloe Mullen. Their perfumes are contemporary and unique, and to quote McCall: "It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative - we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do." Interested to read more about Euan McCall's creative process and inspiration? You can read our full interview with Euan McCall here.