When he was just 25 years old, Pierre Guillaume launched his first perfume called Cozé. Chandler Burr, renowned and respected perfume critic, described this fragrance as 'the coolest of new European fragrances from a young French chemist'. That was the beginning of his career and his own perfume house: Parfumerie Générale, which is now called Pierre Guillaume. Pierre Guillaume uses innovative processes to create fragrances. You can recognize his personal style in his perfumes, with high-quality scents that remain perceptible on the skin for a long time without overpowering.