Healing Berry by Jorum Studio is sweet, tart, and daring. It opens like a hyper-natural drop of juicy, slightly sour berries, evoking the feeling of a late summer day spent picking berries in the forest.
As the scent develops, rich, creamy notes of oat, fresh mint, and nettle mingle with soft, powdery iris and violet leaf. The result is nostalgic, comforting, and irresistibly addictive.
Healing Berry captures the magic of hidden fruit: even out of season, a secret, hedonistic berry treasure can be found among the thorns. A fragrance that invites you to embrace the sweeter side of life… with a playful twist.
Blackcurrant, Tayberry, Willowherb, Sloe, Mint, Rose, Loganberry, Fern, Violet leaf, Artemisia, Raspberry, Orris, Cereal
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Euan McCall
Euan McCall is a Scottish perfumer from Edinburgh. He has created perfumes for cult brands (such as Neandertal) and now runs his own brand Jorum Studio with his partner Chloe Mullen. Their perfumes are contemporary and unique, and to quote McCall: "It is so important for us that each Jorum creation is new, original and of quality which we hope ultimately progresses the narrative - we aren’t interested in trends or trying to copy existing works. We do Jorum and hope many people enjoy what we do." Interested to read more about Euan McCall's creative process and inspiration? You can read our full interview with Euan McCall here.