Niche perfume brand BeauFort London is founded by musician Leo Crabtree (drummer in the famous band The Prodigy). Each BeauFort fragrance has its own powerful character, often with a dark smoky character. Leo found the inspiration for his fragrances in the rich naval history of the United Kingdom. But not only the nice heroic parts of these stories are depicted, also the warfare (gunpowder, rum and blood), trade and explorations found their way into the fragrances. He designed the fragrances in close collaboration with Julie Marlowe, Julie Dunkley and Pia Long.