In Lebanon, the phoenix rising from its ashes is far more than a legend. Torn down and rebuilt time and again over the centuries, the country holds the mythical bird as a symbol of resilience, renewal and hope. That is where Phoenix Flame began: a personal ode from Mabelle O’Rama’s Lebanese founder to her roots, now also available as a handy 7.5 ml travel spray. Nearly two years in the making, it’s a fragrance that brings strength and grounding when things feel uncertain: spicy, warm and glowing with frankincense.
At the heart of the story is sumac, the deep red spice sprinkled over salads like fattoush and tabbouleh across Lebanon. Its tangy, sour and slightly dusty aroma was difficult to capture, until working with a supplier in Beirut led to the breakthrough. Using sumac straight from local growers, they made their own tincture, which you’ll recognise instantly.
Sumac, cinnamon and cardamom set off a lively, earthy start. Immortelle, the flower that symbolises the everlasting, then takes over. A base of frankincense, myrrh and a smooth, mineral Thai oud smoulders on gently: deep and calming, without ever becoming heavy.
Handcrafted in London and a two-time finalist at The Fragrance Foundation UK Awards 2025. In this compact size, it’s always within reach, for every moment you could use a little extra strength.
Sumac, Cinnamon, Cardamom, Immortelle, Incense, Myrrh, Oudh, Amber
Mabelle O'Rama
Mabelle is a Lebanese-British perfumer and artist. During the pandemic she turned to scent as a way to escape for a moment, which led to her own brand and grew into a fascination of what scent does to us: how it brings back memories and shapes how we feel. From her studio in London she creates perfumes that move somewhere between nostalgia and fantasy. She draws inspiration from her Phoenician heritage and from the cosmos, which she sees as both our past and our future home.
Every perfume is hand-bottled in London. Her work hasn’t gone unnoticed: in 2023 she received an honourable mention from the Institute of Art and Olfaction, in 2024 she was a finalist at the UK Fragrance Foundation Awards, and this year Lunar Dust won Best Skin Scent at the Marie Claire UK Fragrance Awards. We’re delighted to share her world with you in Amsterdam.