The stories about the fragrances from Imaginary Authors are pieces of art in themselves. Compelling, with the necessary drama, romance, and plot twists the stories exist parallel to the perfumes. Perfumer Josh Meyer makes the scents first, after which he and his creative director Ashod Simonian form the texts. They let themselves be inspired by the stories the fragrances and ingredients tell them. This way, they come up with playful ingredients, such as 'first kiss' in Sundrunk.